Companies should consider using User Generated Content (UGC) because it adds a personal touch to their marketing efforts. UGC is like a virtual word-of-mouth recommendation from real customers, making it more relatable and trustworthy. In fact, studies have shown that 92% of consumers trust recommendations from friends and family over traditional advertising. By showcasing content created by their own customers, companies can build stronger connections and foster a sense of community around their brand. This not only boosts engagement and loyalty but also provides valuable insights for improving products and services. Research has also found that UGC can increase conversion rates by up to 161%. Ultimately, incorporating UGC into your marketing strategy can help you stand out in a crowded market and create meaningful relationships with your audience. This is why you should work with UGC to elevate your brand and connect with your customers on a deeper level.